Ashley Woolmore, PhD, Initiative Lead of the Collaboration for Oncology Data in Europe (CODE), discusses the European CanCer Organisation (ECCO)-CODE report ‘Understanding Pragmatic Outcome Measures in Oncology’. He discusses the results of the report, speaking from the European Society for Medical Oncology (ESMO) 2018 Congress, in Munich, Germany. Dr Woolmore talks about the significance of taking a step-by-step approach in embedding such metrics into everyday routine clinical practice.