Bettina Borisch, MD, MPH, FRCPath of University of Geneva, Geneva, Switzerland discusses the notion behind community-based oncology and health communication programs. Prof. Borisch describes how cancer can affect both closed communities and wider societies, emphasizing the importance of integrating cancer and people living with cancer into society. Recorded at the European Cancer Congress of the European Cancer Organisation (ECCO) 2017 in Amsterdam, Netherlands.
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