It is important to involve cancer patients into the treatment decision making process, as Adrian Edwards, MBBS, MPhil, PhD, from the University of Cardiff, Cardiff, UK, explains here. Although there are challenges, Prof. Edwards discusses the approaches that can be taken to involve patient and families in clinical decision making, highlighting the importance of maintaining interation between patients and clinicians. This video was recorded at the 2018 National Cancer Research Institute (NCRI) Cancer Conference, held in Glasgow, UK.