Fortunato Ciardiello, MD, PhD of Second University of Naples, Naples, Italy gives a press brief about the key messages of the European Society of Medical Oncology (ESMO) in the context of helping patients and doctors. He explains that collaboration is key and a true integrative approach is needed; he names the Danish cancer plan as an example of an integrative model. Prof. Ciardiello explains what an integrated and sustainable approach is and the role of the ESMO congress. Further, he presents the ESMO 2020 vision. Recorded at the 2016 annual meeting of the European Society of Medical Oncology (ESMO), held in Copenhagen, Denmark.