I think it’s important to highlight that the data we’ve shown was in the context of a screening program which had built-in smoking cessation. So we had smoke cessation practitioners on our screening teams. I mean other places have shown you can get very good results with them on the phone but the point is there’s a dedicated service linked to the screening program and so you know we would say that the data we’ve published will show the benefit of delivering these two together...
I think it’s important to highlight that the data we’ve shown was in the context of a screening program which had built-in smoking cessation. So we had smoke cessation practitioners on our screening teams. I mean other places have shown you can get very good results with them on the phone but the point is there’s a dedicated service linked to the screening program and so you know we would say that the data we’ve published will show the benefit of delivering these two together. And that’s really what we should be doing. When you have a screening service running, you should have a smoking cessation service running alongside it. About between 30 and 50 percent of people who come for screening will be currently smoking. And we need to help people quit. Most people who smoke want to quit. It’s just they’ve never had the opportunity or the support to do so. And that’s what we need to do.
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