ELCC 2018 | Increasing cigarette price as a lung cancer prevention incentive

Decreasing tobacco intake is a key goal for reducing the incidence of lung cancer. In this video, recorded at the European Lung Cancer Congress (ELCC) 2018, held in Geneva, Switzerland, Matti Aapro, MD, of the Clinique de Genolier, Genolier, Switzerland, discusses new initiatives being implemented by the Union for International Cancer Control (UICC) to decrease tobacco usage. The key incentive involves increasing cigarette prices, which has been shown to be highly effective; however, Dr Aapro also highlights the fact that in certain countries, such as China, a greater effort is required to effectively reduce smoking.