NCRI 2018 | Addressing the misconception of e-cigarette safety

In this video recorded at the 2018 National Cancer Research Institute (NCRI) Cancer Conference, held in Glasgow, UK, Lion Shahab, MSc, PhD, CPsychol, AFBPsS, PGCLTHE, from University College London, London, UK, identifies a target population where introducing e-cigarettes may combat cigarette addiction, and highlights the initiatives that are being implemented to address the misconceptions of clinicians regarding the safety of e-cigarettes.